16 CFR § 238.1 - Bait advertisement.

---
identifier: "/us/cfr/t16/s238.1"
source: "ecfr"
legal_status: "authoritative_unofficial"
title: "16 CFR § 238.1 - Bait advertisement."
title_number: 16
title_name: "Commercial Practices"
section_number: "238.1"
section_name: "Bait advertisement."
chapter_name: "FEDERAL TRADE COMMISSION"
subchapter_number: "B"
subchapter_name: "GUIDES AND TRADE PRACTICE RULES"
part_number: "238"
part_name: "GUIDES AGAINST BAIT ADVERTISING"
positive_law: false
currency: "2026-04-05"
last_updated: "2026-04-05"
format_version: "1.1.0"
generator: "[email protected]"
authority: "Secs. 5, 6, 38 Stat. 719, as amended, 721; 15 U.S.C. 45, 46."
regulatory_source: "32 FR 15540, Nov. 8, 1967, unless otherwise noted."
cfr_part: "238"
---


# 238.1 Bait advertisement.

No advertisement containing an offer to sell a product should be published when the offer is not a bona fide effort to sell the advertised product. [Guide 1]