16 CFR § 255.6 - Endorsements directed to children.

---
identifier: "/us/cfr/t16/s255.6"
source: "ecfr"
legal_status: "authoritative_unofficial"
title: "16 CFR § 255.6 - Endorsements directed to children."
title_number: 16
title_name: "Commercial Practices"
section_number: "255.6"
section_name: "Endorsements directed to children."
chapter_name: "FEDERAL TRADE COMMISSION"
subchapter_number: "B"
subchapter_name: "GUIDES AND TRADE PRACTICE RULES"
part_number: "255"
part_name: "GUIDES CONCERNING USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING"
positive_law: false
currency: "2026-04-05"
last_updated: "2026-04-05"
format_version: "1.1.0"
generator: "[email protected]"
authority: "38 Stat. 717, as amended; 15 U.S.C. 41-58."
regulatory_source: "88 FR 48102, July 26, 2023, unless otherwise noted."
cfr_part: "255"
---


# 255.6 Endorsements directed to children.

Endorsements in advertisements addressed to children may be of special concern because of the character of the audience. Practices that would not ordinarily be questioned in advertisements addressed to adults might be questioned in such cases.