16 CFR § 260.10 - Non-toxic claims.
---
identifier: "/us/cfr/t16/s260.10"
source: "ecfr"
legal_status: "authoritative_unofficial"
title: "16 CFR § 260.10 - Non-toxic claims."
title_number: 16
title_name: "Commercial Practices"
section_number: "260.10"
section_name: "Non-toxic claims."
chapter_name: "FEDERAL TRADE COMMISSION"
subchapter_number: "B"
subchapter_name: "GUIDES AND TRADE PRACTICE RULES"
part_number: "260"
part_name: "GUIDES FOR THE USE OF ENVIRONMENTAL MARKETING CLAIMS"
positive_law: false
currency: "2026-03-24"
last_updated: "2026-03-24"
format_version: "1.1.0"
generator: "[email protected]"
authority: "15 U.S.C. 41-58."
regulatory_source: "77 FR 62124, Oct. 11, 2012, unless otherwise noted."
cfr_part: "260"
---
# 260.10 Non-toxic claims.
(a) It is deceptive to misrepresent, directly or by implication, that a product, package, or service is non-toxic. Non-toxic claims should be clearly and prominently qualified to the extent necessary to avoid deception.
(b) A non-toxic claim likely conveys that a product, package, or service is non-toxic both for humans and for the environment generally. Therefore, marketers making non-toxic claims should have competent and reliable scientific evidence that the product, package, or service is non-toxic for humans and for the environment or should clearly and prominently qualify their claims to avoid deception.