16 CFR § 301.43 - Use of deceptive trade or corporate names, trademarks or graphic representations prohibited.
---
identifier: "/us/cfr/t16/s301.43"
source: "ecfr"
legal_status: "authoritative_unofficial"
title: "16 CFR § 301.43 - Use of deceptive trade or corporate names, trademarks or graphic representations prohibited."
title_number: 16
title_name: "Commercial Practices"
section_number: "301.43"
section_name: "Use of deceptive trade or corporate names, trademarks or graphic representations prohibited."
chapter_name: "FEDERAL TRADE COMMISSION"
subchapter_number: "C"
subchapter_name: "REGULATIONS UNDER SPECIFIC ACTS OF CONGRESS"
part_number: "301"
part_name: "RULES AND REGULATIONS UNDER FUR PRODUCTS LABELING ACT"
positive_law: false
currency: "2026-03-24"
last_updated: "2026-03-24"
format_version: "1.1.0"
generator: "[email protected]"
authority: "15 U.S.C. 69"
cfr_part: "301"
---
# 301.43 Use of deceptive trade or corporate names, trademarks or graphic representations prohibited.
No person shall use in labeling, invoicing or advertising any fur or fur product a trade name, corporate name, trademark or other trade designation or graphic representation which misrepresents directly or by implication to purchasers, prospective purchasers or the consuming public:
(a) The character of the product including method of construction;
(b) The name of the animal producing the fur;
(c) The method or manner of distribution; or
(d) The geographical or zoological origin of the fur.
[61 FR 67710, Dec. 24, 1996]