16 CFR § 465.4 - Buying positive or negative consumer reviews.
---
identifier: "/us/cfr/t16/s465.4"
source: "ecfr"
legal_status: "authoritative_unofficial"
title: "16 CFR § 465.4 - Buying positive or negative consumer reviews."
title_number: 16
title_name: "Commercial Practices"
section_number: "465.4"
section_name: "Buying positive or negative consumer reviews."
chapter_name: "FEDERAL TRADE COMMISSION"
subchapter_number: "D"
subchapter_name: "TRADE REGULATION RULES"
part_number: "465"
part_name: "RULE ON THE USE OF CONSUMER REVIEWS AND TESTIMONIALS"
positive_law: false
currency: "2026-03-24"
last_updated: "2026-03-24"
format_version: "1.1.0"
generator: "[email protected]"
authority: "15 U.S.C. 57a."
regulatory_source: "89 FR 68077, Aug. 22, 2024, unless otherwise noted."
cfr_part: "465"
---
# 465.4 Buying positive or negative consumer reviews.
It is an unfair or deceptive act or practice and a violation of this part for a business to provide compensation or other incentives in exchange for, or conditioned expressly or by implication on, the writing or creation of consumer reviews expressing a particular sentiment, whether positive or negative, regarding the product, service, or business that is the subject of the review.