27 CFR § 5.124 - Disparaging statements.

---
identifier: "/us/cfr/t27/s5.124"
source: "ecfr"
legal_status: "authoritative_unofficial"
title: "27 CFR § 5.124 - Disparaging statements."
title_number: 27
title_name: "Alcohol, Tobacco Products and Firearms"
section_number: "5.124"
section_name: "Disparaging statements."
chapter_name: "ALCOHOL AND TOBACCO TAX AND TRADE BUREAU, DEPARTMENT OF THE TREASURY"
subchapter_number: "A"
subchapter_name: "ALCOHOL"
part_number: "5"
part_name: "LABELING AND ADVERTISING OF DISTILLED SPIRITS"
positive_law: false
currency: "2026-03-24"
last_updated: "2026-03-24"
format_version: "1.1.0"
generator: "[email protected]"
authority: "26 U.S.C. 5301, 7805, 27 U.S.C. 205 and 207."
regulatory_source: "T.D. TTB-176, 87 7579, Feb. 9, 2022, unless otherwise noted."
cfr_part: "5"
---


# 5.124 Disparaging statements.

(a) *General.* Distilled spirits labels, containers, or packaging may not contain any false or misleading statement that explicitly or implicitly disparages a competitor's product.

(b) *Truthful and accurate comparisons.* This section does not prevent truthful and accurate comparisons between products (such as, “Our liqueur contains more strawberries than Brand X”) or statements of opinion (such as, “We think our rum tastes better than any other distilled spirits on the market”).