27 CFR § 6.53 - Advertising in ballparks, racetracks, and stadiums.

---
identifier: "/us/cfr/t27/s6.53"
source: "ecfr"
legal_status: "authoritative_unofficial"
title: "27 CFR § 6.53 - Advertising in ballparks, racetracks, and stadiums."
title_number: 27
title_name: "Alcohol, Tobacco Products and Firearms"
section_number: "6.53"
section_name: "Advertising in ballparks, racetracks, and stadiums."
chapter_name: "ALCOHOL AND TOBACCO TAX AND TRADE BUREAU, DEPARTMENT OF THE TREASURY"
subchapter_number: "A"
subchapter_name: "ALCOHOL"
part_number: "6"
part_name: "“TIED-HOUSE”"
positive_law: false
currency: "2026-03-24"
last_updated: "2026-03-24"
format_version: "1.1.0"
generator: "[email protected]"
authority: "15 U.S.C. 49-50; 27 U.S.C. 202 and 205; 44 U.S.C. 3504(h)."
regulatory_source: "T.D. ATF-74, 45 FR 63251, Sept. 23, 1980, unless otherwise noted."
cfr_part: "6"
---


# 6.53 Advertising in ballparks, racetracks, and stadiums.

The purchase, by an industry member, of advertising on signs, scoreboards, programs, scorecards, and the like at ballparks, racetracks or stadiums, from the retail concessionaire constitutes paying the retailer for an advertising service within the meaning of the Act.