27 CFR § 7.124 - Disparaging statements.

---
identifier: "/us/cfr/t27/s7.124"
source: "ecfr"
legal_status: "authoritative_unofficial"
title: "27 CFR § 7.124 - Disparaging statements."
title_number: 27
title_name: "Alcohol, Tobacco Products and Firearms"
section_number: "7.124"
section_name: "Disparaging statements."
chapter_name: "ALCOHOL AND TOBACCO TAX AND TRADE BUREAU, DEPARTMENT OF THE TREASURY"
subchapter_number: "A"
subchapter_name: "ALCOHOL"
part_number: "7"
part_name: "LABELING AND ADVERTISING OF MALT BEVERAGES"
positive_law: false
currency: "2026-03-24"
last_updated: "2026-03-24"
format_version: "1.1.0"
generator: "[email protected]"
authority: "27 U.S.C. 205 and 207."
regulatory_source: "T.D. TTB-176, 87 FR 7605, Feb. 9, 2022, unless otherwise noted."
cfr_part: "7"
---


# 7.124 Disparaging statements.

(a) *General.* Malt beverage labels, containers, or packaging may not contain any false or misleading statement that explicitly or implicitly disparages a competitor's product.

(b) *Truthful and accurate comparisons.* This section does not prevent truthful and accurate comparisons between products (such as “Our ale contains more hops than Brand X”) or statements of opinion (such as “We think our beer tastes better than any other beer on the market”).