Paperwork Reduction Act; Notice of Intent To Collect; Comment Request

---
identifier: "/us/fr/E8-26553"
source: "fr"
legal_status: "authoritative_unofficial"
title: "Paperwork Reduction Act; Notice of Intent To Collect; Comment Request"
title_number: 0
title_name: "Federal Register"
section_number: "E8-26553"
section_name: "Paperwork Reduction Act; Notice of Intent To Collect; Comment Request"
positive_law: false
currency: "2008-11-07"
last_updated: "2008-11-07"
format_version: "1.1.0"
generator: "[email protected]"
agency: "Office of National Drug Control Policy"
document_number: "E8-26553"
document_type: "notice"
publication_date: "2008-11-07"
agencies:
  - "Office of National Drug Control Policy"
fr_citation: "73 FR 66276"
fr_volume: 73
fr_action: "ONDCP provides opportunity for public comment concerning the collection of information gathered for the purpose of developing and tracking anti-drug advertising for the National Youth Anti-Drug Media Campaign."
---


#  Paperwork Reduction Act; Notice of Intent To Collect; Comment Request

**AGENCY:**

Office of National Drug Control Policy (ONDCP).

**ACTION:**

ONDCP provides opportunity for public comment concerning the collection of information gathered for the purpose of developing and tracking anti-drug advertising for the National Youth Anti-Drug Media Campaign.

**SUMMARY:**

This action proposes the renewal of three existing data collection instruments used in the production of ONDCP's National Youth Anti-Drug Media Campaign advertising and Media Campaign tracking.

**SUPPLEMENTARY INFORMATION:**

**I. Purpose**

The National Youth Anti-Drug Media Campaign is in the process of renewing three data collection instruments. These data collection instruments—pre-production qualitative (or “focus group”) testing of creative advertising concepts (OMB 3201-0011), pre-broadcast quantitative (or “copy”) testing of developed advertising (OMB 3201-0006) and a tracking study to measure advertising effectiveness (OMB 3201-0010)—are critical to the continuity and improvement of the Media Campaign and are key contributors to the downturn in drug abuse.

*Type of Collections:* OMB 3201-0011—Qualitative Research—Focus groups; OMB 3201-0006—Copytesting—15-minute mall intercept interviews; OMB 3201-0010—Tracking Study—15-minute mall intercept interviews.

*Title of Collection:* See above.

*Frequency:* OMB 3201-0011—Qualitative Research—Quarterly; OMB 3201-0006—Copytesting—Quarterly; OMB 3201-0010—Tracking Study—Weekly.

*Affected Public:* Teenagers and adult influencers of teenagers.

*Estimated Burden:* OMB 3201-0011—Qualitative Research—$11,600; OMB 3201-0006—Copytesting—$16,500; OMB 3201-0010—Tracking Study—$21,000.

**II. Special Issues for Comment**

ONDCP especially invites comments on: (a) Ways to enhance information quality, utility, and clarity of the collection instruments; and (b) ways to ease the burden on respondents, including the use of automated collection techniques or other forms of information technology.

*Comments:* Address comments within 60 days to Mark Krawczyk, Executive Office of the President, Office of National Drug Control Policy, Washington, DC 20503; by e-mail at *[email protected]* ; or, by fax at (202) 395-0858. For further information, contact Mr. Krawczyk at (202) 395-6720.

Signed in Washington, DC, on November 3, 2008.

Daniel R. Petersen,

Assistant General Counsel.