# § 2732a. Avoiding duplication of programs and efforts
The Secretary shall—
**(1)** identify opportunities for greater efficiency of operations, including through improved coordination of efforts across public diplomacy bureaus and offices of the Department; and
**(2)** maximize shared use of resources between, and within, such public diplomacy bureaus and offices in cases in which programs, facilities, or administrative functions are duplicative or substantially overlapping.
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**Source Credit**: (Pub. L. 117–81, div. E, title LVI, § 5602, Dec. 27, 2021, 135 Stat. 2377.)
## Statutory Notes and Related Subsidiaries
### Definitions
For definitions of “Secretary” and “Department” as used in this section, see , set out as a note under .
> **“(1)** **Audience research.—** The term ‘audience research’ means research conducted at the outset of a public diplomacy program or the outset of campaign planning and design regarding specific audience segments to understand the attitudes, interests, knowledge, and behaviors of such audience segments.
>
> **“(2)** **Digital analytics.—** The term ‘digital analytics’ means the analysis of qualitative and quantitative data, accumulated in digital format, to indicate the outputs and outcomes of a public diplomacy program or campaign.
>
> **“(3)** **Impact evaluation.—** The term ‘impact evaluation’ means an assessment of the changes in the audience targeted by a public diplomacy program or campaign that can be attributed to such program or campaign.
>
> **“(4)** **Public diplomacy bureaus and offices.—** The term ‘public diplomacy bureaus and offices’ means, with respect to the Department, the following:
>
> **“(A)** The Bureau of Educational and Cultural Affairs.
>
> **“(B)** The Bureau of Global Public Affairs.
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> **“(C)** The Office of Policy, Planning, and Resources for Public Diplomacy and Public Affairs.
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> **“(D)** The Global Engagement Center.
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> **“(E)** The public diplomacy functions within the regional and functional bureaus.”
, , , provided that: